Open Decisions And Owner Map

Purpose

This doc shows what still needs to be decided before Robert pushes harder.

It also shows who should own each area so Agency MIOSA does not run on assumptions.

Open Decisions

1. Entry Offer Name

Options:

Growth System Audit
Growth System Analysis
Business Growth Analysis
Lead Leak Audit
Agency MIOSA Solutions Call

Current recommendation:

Use Solutions Call as the CTA and Growth System Audit / Phase 1 Rebuild as the internal offer language.

Decision needed:

Do we want buyer-facing copy to say “audit,” “analysis,” or only “Solutions Call”?

2. Website Owner

Question:

Who owns the Agency MIOSA website / page edits?

Needed:

page copy,
proof section,
booking link,
CTA,
case-study content,
tracking,
updates.

Recommended split:

Robert owns market-facing message.
Roberto owns positioning accuracy.
Execution owner still needs to be assigned.

3. Ads Execution Owner

Question:

Who is actually launching, monitoring, and reporting on ads?

Needed:

campaign setup,
creative upload,
audience targeting,
daily spend check,
CPL tracking,
booked-call quality,
creative winners,
weekly report.

Robert owns direction and review.

Execution owner must be named.

4. Inbox / Email Follow-Up Owner

Question:

Who checks replies and makes sure no lead sits?

Needed:

public inbox,
booked-call reminders,
no-show follow-up,
proposal follow-up,
client onboarding emails,
internal notifications,
lead reply handling.

Current recommendation:

Use hello@agencymiosa.com publicly unless a better inbox is chosen.

5. Len / Girls Scope

Question:

Are Len/the girls operating under Agency MIOSA?

Current recommendation:

Yes, but only inside the growth lane.

They can support:

outreach,
appointment setting,
follow-up,
DM handling,
keeping leads warm.

They should not:

create a separate agency brand,
quote custom scope,
promise backend delivery,
negotiate technical details.

6. Bennett Role

Question:

Is Bennett active?

Current recommendation:

Not until commission, conflict, authority, and buyer lane are locked.

Possible use:

Agency-facing Content Intelligence offer.

Need to decide:

public or private sourcing,
commission percent,
one-time or recurring commission,
offer he is allowed to sell,
proof he can use,
pricing authority.

7. Jay / Media Production Lane

Question:

Is media production part of the standard Phase 2 retainer or an add-on?

Need to confirm:

filming price,
editing price,
turnaround time,
revision policy,
deliverables per month,
who owns creative direction,
whether Jay is vendor or partner.

Rule:

Do not quote media-heavy retainers until the filming + editing economics are confirmed.

8. BetterStem / Miami Separation

Question:

Are BetterStem and Miami Stem Cell separate proposals?

Current recommendation:

Yes. Keep them separate.

Reason:

separate brands,
separate workflows,
separate reactivation opportunity,
separate economics,
separate scope.

Owner Map

Area	Current Owner	Needs Decision?
Offer architecture	Roberto	No
Buyer-facing growth direction	Robert	No
Website message	Robert + Roberto	Execution owner needed
Website edits	TBD	Yes
Ads direction	Robert	Execution owner needed
Ads execution	TBD	Yes
Inbox / email follow-up	TBD	Yes
CRM / automation architecture	Roberto	No
Delivery scope	Roberto	No
Sales conversations	Robert	No
Setter / follow-up support	Len / girls potential	Scope needed
Media production	Jay potential	Economics needed
Agency-facing Bennett lane	Bennett potential	Role/commission needed
Proof claims	Robert + Roberto	Needs approval rules
Weekly operating rhythm	Robert + Roberto	Needs cadence

Immediate Decisions For Robert + Roberto

What exact offer wording does Robert use this week?
Who owns website updates?
Who owns ad execution?
Who owns inbox and lead follow-up?
What does Robert post this week?
What proof can Robert safely use?
Is Jay included in current offer or parked?
Is Bennett active or parked?

Final Rule

Robert should push growth.

Roberto should protect backend truth.

Agency MIOSA should not sell anything that does not have an owner, scope, and delivery path.